Today, many advertisers have begun to forget about all the charms of audio advertising, succumbing to the temptation to create incredible visual effects, which video and photo advertising can produce. However, it often happens that the advertising idea can bring a much greater and significant impact at a minimal cost if it is implemented in audio format. It is interesting that audio advertising still holds its position in the wide coverage of the audience and is rapidly developing.
The audio content of this type can be broadcast to various devices, including smartphones and iPhones, desktop computers, and TVs. Based on a digital advertising strategy, audio advertising provides an opportunity to overlay other targeting strategies to target audiences and related geolocations.
Table of Contents
Types of audio advertising
The first and most famous type of audio advertising is radio advertising. Today, a significant part of people listen to the radio regularly. You can do it at home, at work, or on the train.
There are also several other types of audio advertisements known:
- Audio advertising. Like video, ad placements can be post-roll, intermediate, and pre-roll. In other words, the advertisement can be played before, during, and after streaming. The duration is often 15, 30, or 60 seconds with zero visuals.
- Informational audio commercial. It is possible to tell a story through multiple advertisements over a specific time. The above audio ad is perfect for building brand awareness because it serves as an engaging call to action.
- Game audio clip. It is suggested to use the first few seconds to grab people’s attention before they leave. You can skip the ads in the middle and before they are shown. It is an excellent option for advertisers because it is real to experiment with your content and track the behavior and the listeners’ interests.
There are also accompanying media ads – static banners with the logo. It is enough to click on them while listening to the audio advertising track. You should also note audio advertising blocks, a set of consecutive linear ads.
How to prepare materials?
To prepare a good audio advertisement, you should follow a few simple rules:
- the use of a soundtrack;
- shaping clips specifically for the location where they will be played;
- Avoid clips longer than 25 seconds.
Do not add excessive information. The simpler the better is the rule here, too.
What are the advantages?
The first thing to emphasize is that the audience is already focused on you. Different people listen to different music and turn on different radio stations. The only thing that remains is to determine what your target audience prefers.
In addition, the cost of production and placement of sound advertising is much lower than photo and video advertising. Moreover, it is easy to create the desired emotional state or intention in the listener with the help of music and voice effects.
To create an audio advertisement, you will have to spend very little time compared to the other varieties of advertising. Even if you want to get several different clips, you can be calm about the timing.
If a person can turn away from photo and video advertising, then sound advertising reaches its goal. It 100% gets into the listener’s mind from the first to the last sound and stays there for a long time.
Audio ads can’t be blocked. Many users prefer to download applications that block banner ads. However, in the case of audio ads, everything is not so simple. It is impossible to block it.
The most important thing is that audio advertising has the strongest emotional impact. It is because it has no visual line. The listener has to pass it through his imagination, so he has the impression that the message is addressed to him personally.
