People generally get to know about proxies when they have any security concerns or want to access geo-restricted content. While that’s possible, these are not the only ways we can actually benefit from proxies, especially private ones. A private proxy is a type of proxy server that allows only one user to use it at a time. It acts as a filter that keeps user identity, location, and other personal information secure and private while allowing them to explore everything the web has to offer. These proxies may cost more than the shared ones but are way better in terms of speed, security, and anonymity, as only one user uses it at a given time.
In this post, we’ll cover some of the main benefits of using private proxy servers, in addition to discussing its top use cases.
Table of Contents
Benefits of Using Private Proxy Servers
Private proxy servers come with many benefits that can help users in the following ways:
Enhanced Security and Privacy
Private proxy servers offer a higher level of security and privacy as only one user uses it at one time through user and password authentication or IP authentication. It lets users browse anonymously, which removes the risk of their personal information getting compromised. Moreover, it adds another layer of security because a private proxy always appears with IP addresses different from the user’s usual ones. This is a useful feature for those who want to hide their actual location.
Improved Performance
Another major advantage of private proxy servers is the better speed. As they are assigned to a single user, private proxies do not slow down web browsing. In addition, these proxies put a stop to bandwidth overload problems as the users have unlimited bandwidth. What’s more, a private proxy works as a caching server, and as a result, it loads web pages faster.
Higher Anonymity
Unlike shared proxies which do not always hide the user’s IP address, private proxy servers guarantee full anonymity during the use of the internet. These proxies make sure that the server user connects to gets no information about their real IP address. Even it cannot detect that the connection was made through a private proxy.
Increased Flexibility
A private proxy offers greater flexibility than shared ones as they can be tailored according to the specific needs of an organization or individual instead of being more generic to cater to the public. For instance, while some private proxy servers offer features like geo-targeting, others may have specialized protocols which are optimized for a particular type of traffic.
Of course, this is only the tip of the iceberg, and if you want an even more in-depth look into private proxies, view this website.
Best Use Cases of Private Proxies
A private proxy is simply one of the many ways you can use a proxy server to form a connection with the internet. Here you will find the three main use cases of private proxy servers:
Ad Verification
As per Statista, the cost of advertisement fraud worldwide was $65 billion in 2021, and these losses are projected to hit $100 billion by 2023. So, companies are using the proactive strategy of ad verification to fight fraud and campaign inefficiencies. One common method is to use private proxies, as they are IP addresses that are not available publicly and can be used to check anonymously how an ad appears to different users.
It is a quick and efficient way of ensuring that your client’s ads are running smoothly and significant amounts of money are saved over time. The global advertising media leader, GroupM, is one good example that implements ad-verification technology through private proxy servers.
Travel Fare Aggregators
Travel fare aggregators collect information from the websites of travel agencies, hotels, and airlines. With a private proxy, aggregators can assist their consumers in finding the most affordable and convenient accommodations and airline tickets. These proxies can compile data quickly from online travel and flight companies’ websites to provide the most accurate results. Top online flight and travel booking websites often use private proxy servers to their full potential to acquire as much information as possible from different search engines.
Minimum Advertised Price (MAP) Monitoring
MAP monitoring is the process of monitoring the products’ pricing across the distribution network. Private proxy servers can be used to obtain data on retailers’ advertised rates for products, which can be later analyzed to assist businesses in making decisions about their pricing or marketing tactics. These proxies offer several advantages for MAP monitoring, including performance and reliability, making them worth the additional cost for many businesses.
Final Words
All in all, private proxies are extremely useful, not only to regular consumers or internet users but for businesses as well. Without these proxies, it may get really difficult to track the competitors, manage various social media accounts, bypass geo-restrictions, and protect online identity.
